Logo - ESE 2016Today’s inseparable marketing duo, brands and print, sees equal partnership in the drive for powerful connection with consumers across multiple media. It seems obvious at first glance that one doesn’t exist without the other – but there’s been a quiet revolution in design strategy with regard to branding and what has become the new imperative of print.

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The impact of physical print advertising remains powerful, connective and influential. It is in fact, everywhere – from traditional newspapers, magazines and direct mail to posters, banners, catalogues and billboards – not to mention buildings, clothing, cars and pop-up shops. With digital enhancement, print has become brighter and bolder than ever before, defining our world with colour, innovation, style, and entertainment.

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Triga Displays UK will be showcasing their versatile patented Triga Display Tensioned Fabric system for the first time in Amsterdam at FESPA 2016.

Triga has developed and marketed their unique and patented modular display system successfully throughout South Africa, America, Australia and Brazil for the past 8 years and has recently also launched in the UK.